Shepherd’s hut · Welsh Marches · Case study
Millie the Hut: a website for direct bookings.
A warm, welcoming website with local tips and a simple booking calendar. A new way for guests to book direct, alongside Millie’s Canopy & Stars listing.
A place full of personality.
Millie’s owners had put a lot of care into their shepherd’s hut in the Welsh Marches. They wanted a website that felt just as warm and friendly, sharing the character of the hut and things to do nearby.
Another way to welcome guests.
The hut already welcomed guests through Canopy & Stars, but had no way to take direct bookings. The aim was to complement that listing with a website of their own, somewhere social media, directories and external publications could send people directly.
Working with the owners.
I worked with the owners on the content and what mattered most to them: the hut’s personality, helpful local information and a booking calendar they could keep up to date. Photography and friendly words brought it all together.
The first-year results.
After going live, the site generated 42 direct bookings in its first year and saved the owners over £3,000 in commission fees. Their own website gave them a direct link to share and another way for guests to book, alongside their existing listing.
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