Travel guides · Patagonia · Case study
Patagonia Scout: building a travel audience.
A travel-planning website that brings practical guides, places to stay and trip ideas together. Thoughtful content, with a website that helps people find their way.
A different kind of place to explore.
Patagonia Scout helps travellers research and plan a trip to Patagonia. It brings destination guides, itineraries, accommodation and practical planning advice together in one place.
Useful words. A clear way around.
I built the website to make that information easy to explore, with clear routes into destinations, hikes and travel guides. Content and development work together to help readers move from an idea to a plan.
Finding its audience.
Within three months, the site was generating 20,000 monthly views and welcoming 10,000 monthly visitors. It’s another example of a website and useful content working together to help a project get found.
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